One account for the website, the webshop, the ticket shop and fan service.
Willem II fans now need separate accounts for each channel, and the club has no single view of a supporter. The deadline is fixed: season ticket holders need their new account before the first home match of the Eredivisie season.
What we are building
Willem II already runs its CRM on Arenametrix. Rather than adding another supplier for identity, Bluepitch owns the implementation and the fan-facing design, and develops the existing Arenametrix login into a full single sign-on together with the Arenametrix team.
How it turned out
Read the full case: Willem II: One Account. One Club.
Want to know what this could look like for your club? Get in touch.