Cookie Policy
Last updated: 12 October 2026
This policy explains which cookies and similar technologies bluepitch.football uses, why, and how you can change your choice.
Who we are
This website is run by Bluepitch B.V., registered with the Dutch Chamber of Commerce under number 95329641. Questions about this policy go to hello@bluepitch.football.
What cookies are
A cookie is a small text file a website stores in your browser. Some cookies are needed for the site to work. Others tell us how the site is used or measure whether our advertising works. We use “cookies” in this policy to cover similar technologies too, such as local storage in your browser.
Your choice
When you first visit, a banner asks whether you accept or reject cookies. Both buttons are the same size and rejecting is as easy as accepting. Until you choose, no analytics or advertising cookies are placed.
You can change your choice at any time with the “Cookie settings” button at the bottom left of every page. You can also delete cookies in your browser settings.
Cookies we always use
These are needed to remember your choice and cannot be switched off.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| bp_consent | Bluepitch (local storage) | Remembers whether you accepted or rejected cookies | Until you change your choice or clear your browser storage |
Analytics cookies (only after you accept)
We use Google Analytics 4 to see how many people visit the site, which pages they read and whether they send the contact form. We do not use it to identify you personally. Analytics data is kept for 14 months.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _ga | Google Analytics | Tells visitors apart | 2 years |
| _ga_BE11JN9SBE | Google Analytics | Keeps track of the current visit | 2 years |
Advertising cookies (only after you accept)
We advertise on Google Search. These cookies tell us whether someone who clicked one of our ads later sent the contact form, so we can see which ads work.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _gcl_au | Google Ads | Links a contact request to an earlier ad click | 90 days |
| _gcl_aw | Google Ads | Stores details of the ad click | 90 days |
Company identification (only after you accept)
We use Leadfeeder (part of Dealfront) to see which companies visit our site. Leadfeeder matches the IP address of the visit against business databases to find the company name. It does not tell us who you are as a person. Bluepitch is the controller of this data and Leadfeeder processes it on our behalf.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _lfa | Leadfeeder | Recognises a returning visit | 1 year |
| _lfa_test_cookie_stored | Leadfeeder | Checks whether your browser accepts cookies | Deleted straight away |
LinkedIn (only after you accept)
We use the LinkedIn Insight Tag to see which kinds of professionals visit our site, for example by industry and job function, and to measure LinkedIn advertising. LinkedIn shows us only grouped figures, never individual visitors. Some of these cookies are set by LinkedIn on its own domain. LinkedIn’s cookie policy: https://www.linkedin.com/legal/cookie-policy.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| li_fat_id | Measures conversions from LinkedIn ads | 30 days | |
| ln_or | Checks whether analytics can run on this site | 1 day | |
| li_sugr | LinkedIn (linkedin.com) | Matches a visit to a LinkedIn profile | 90 days |
| bcookie | LinkedIn (linkedin.com) | Recognises the browser | 1 year |
| lidc | LinkedIn (linkedin.com) | Chooses a LinkedIn data centre | 24 hours |
| UserMatchHistory | LinkedIn (linkedin.com) | Syncs LinkedIn advertising IDs | 30 days |
| AnalyticsSyncHistory | LinkedIn (linkedin.com) | Records when that sync took place | 30 days |
Before you choose
We use Google Consent Mode. If you have not accepted, Google tags place no cookies. They can still send Google a basic signal that a page was viewed, without cookies or anything that identifies you, so we can estimate visit numbers.
Data outside the EU
Google and LinkedIn may process data outside the European Union. How Google handles data is described at https://policies.google.com/privacy. LinkedIn’s privacy policy is at https://www.linkedin.com/legal/privacy-policy. Leadfeeder’s privacy notice is at https://www.leadfeeder.com/privacy/.
Changes
We update this policy when we add or remove a tool. The date at the top shows the latest version.
Questions
Email hello@bluepitch.football. You also have the right to complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).