From separate tools to one connected fan journey.
Melbourne City FC works with Bluepitch and SportsCloud Australia to rebuild its digital infrastructure for ticketing, memberships, website and ecommerce. The project focuses on reducing complexity and recurring costs by aligning platforms, simplifying journeys and creating one clear structure for how fans move from first interest to purchase.
With a cleaner stack and better data flows between systems, Melbourne City can launch campaigns faster, track impact across channels and build a sharper picture of each fan over time. The result is a more consistent experience for supporters and a more efficient, revenue‑driven setup for the club.