Loyalty built around a full stadium reality.
FC Twente brings in Bluepitch to dive deep into how loyalty should work for a club with high demand and a passionate fanbase. Instead of starting from software, the project maps Twente’s current ecosystem, objectives and constraints, then explores different loyalty scenarios that fit their reality – from priority access and membership tiers to how partners and hospitality can plug in. The outcome is a clear view on which models create the most value for supporters and for the club.
On top of this strategic work, Bluepitch researches which technologies and platforms best support these scenarios over the coming years. The analysis compares providers, data implications and operational impact, so Twente can choose a stack that connects to existing ticketing, retail and digital channels instead of sitting on an island. With this roadmap, FC Twente is equipped to turn loyalty from a stand‑alone program into a core part of its wider commerce and fan experience strategy.