Sometimes, retail transformation is about more than systems – it is about doing justice to a club’s identity. Royal Antwerp FC, Belgium’s oldest club and “The Great Old”, needed a fanshop that matched the atmosphere of Bosuilstadion and the passion of its supporters. From the stadium store to the online shop, every touchpoint had to feel unmistakably RAFC – red and white, bold, and uncompromising – so together with Radikal we delivered a unified commerce platform that connects fans and powers performance on every channel from day one.
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Client
Royal Antwerp FC
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Services
Engagement, Revenue, Technology
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Links
The Challenge:
- Legacy Lightspeed setup for physical retail, disconnected from the online shop
- Fragmented stock management between stadium store and external channels
- Limited flexibility to adapt the fanshop to new collections and matchday peaks
- No centralised fulfilment logic to orchestrate orders across partners and locations
The Idea:
Royal Antwerp FC wanted a modern commerce stack that matched the ambition of “The Great Old”: fast, flexible, and ready for growth. The vision was to make Shopify the single source of truth for products, inventory, and orders, and then connect every touchpoint – stadium, webshop, and fulfilment partner – into that core. By doing so, the club could serve fans better, reduce operational friction, and gain a clear view of what sells, where, and when.
The Solution:
- Migrated the full retail operation from Lightspeed to Shopify with minimal disruption
- Implemented Shopify POS across physical locations to align in-store and online selling
- Introduced a central “master store” for the fulfilment partner, routing and managing orders from all channels
- Enabled real-time stock synchronisation between webshop, stadium store, and warehouse
- Optimised the fanshop UX for product discovery, personalisation, and matchday traffic patterns
The Results:
- One unified platform for webshop, POS, and fulfilment operations
- Consistent fan experience across online and in-stadium retail
- Better control over inventory and fewer manual interventions for the club and its partners
- A scalable commerce foundation ready for new product lines, campaigns, and peak moments at Bosuilstadion