When Adelaide United, one of Australia’s premier football clubs, sought to revolutionize their digital shopping experience, they faced a critical challenge: their e-commerce platform wasn’t matching their ambitious commercial goals. They needed a solution that would not only boost sales but create deeper connections with their passionate fanbase.
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Client
Adelaide United
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Services
Revenue, Technology
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Links
The Challenge:
- Limited personalization features hampering jersey sales
- Resource-intensive backend operations consuming staff time
- Complex shopping journey affecting conversion rates
- Inefficient inventory management across channels
- Need for scalable solution before A-League season
The Idea
We identified an opportunity to transform Adelaide United’s e-commerce experience by focusing on personalization and operational efficiency. By leveraging Shopify’s powerful platform and our football-specific expertise, we could create a seamless shopping experience that would drive revenue while delighting fans.
The Solution:
Adelaide United’s digital platform evolved into a powerful engine for growth and fan engagement. Our strategic approach delivered:
- Implemented advanced jersey personalization system
- Created streamlined operations saving 8+ staff hours weekly
- Developed intuitive interface reflecting club’s identity
- Built scalable architecture supporting future growth
- Integrated automated inventory management system
The Results:
- Achieved 800% growth in jersey sales
- Generated AUD 125,000 from 5,000 online orders
- Increased personalized jersey sales from 10% to 80%
- Saved 400+ staff hours annually
- Established foundation for continued digital growth