A new webshop for the Reds, built around the shirt.
Adelaide United FC and Bluepitch start working together on the club’s ecommerce. The brief is a store that sells more personalised jerseys, takes less staff time to run and is live before the A-League season begins.
What we are building
The new store runs on Shopify, with a jersey personalisation system, automated inventory management and a shopping journey that reflects the club’s identity. Bluepitch leads the project from strategy to launch.
How it turned out
Read the full case: Adelaide United FC: Ecommerce Transformation.
Want to know what this could look like for your club? Get in touch.