How do you celebrate 130 years of football heritage while pushing into the digital future? For Club Brugge’s milestone anniversary, we created more than just a campaign – we transformed an entire city into an interactive fan experience, connecting history with cutting-edge technology to drive unprecedented engagement and commercial success.
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Client
Club Brugge
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Services
Engagement, Revenue, Technology
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Links
The Challenge:
- Create a memorable 130th anniversary campaign
- Drive footfall to the newly opened City Shop
- Engage younger audiences through digital innovation
- Connect historical landmarks with modern fan experiences
- Measure and maximize commercial impact
The Idea:
We envisioned turning the historic city of Bruges into an interactive playground where football meets augmented reality. By creating a 1.891 km AR-powered tour through the heart of the city, we could blend Club Brugge’s rich heritage with innovative technology, creating an unforgettable fan journey that would culminate at their new City Shop.
The Solution:
The We AR Bruges campaign delivered an immersive city-wide experience that redefined fan engagement:
- Developed interactive AR missions featuring club stars like Noa Lang and Simon Mignolet
- Created location-based challenges at iconic cultural landmarks
- Implemented gamification elements driving City Shop visits
- Built seamless registration system capturing valuable fan data
- Integrated exclusive rewards system for mission completion
The Results:
- Engaged over 35,000 active participants
- Completed 9,239 AR missions
- Generated 3,472 qualified leads
- Achieved 92.76% engagement rate
- Drove thousands of new City Shop visitors