Sometimes, transformation isn’t just about technology. It’s about pride. Willem II faced a defining moment: the release of their new home shirt, entirely free of sponsor branding. A bold statement in Dutch football. Everything needed to align – the story, the shirt, and the shopping experience. We delivered a seamless omnichannel platform that connected fans and boosted performance from day one.
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Client
Willem II
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Services
Engagement, Revenue, Technology
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Links
The Challenge:
- Explosive demand for the new kit following its release
- No real-time visibility between online and in-store stock
- Manual processes slowing down order fulfillment
- Limited design flexibility in the existing webshop
- No unified commerce experience or POS integration
The Idea:
Willem II outlined a strong vision to take a major leap forward in digital commerce through a complete 360-degree eCommerce strategy. To turn that vision into reality, moving to a future-proof platform was essential.
We identified the opportunity to completely reimagine their retail experience. By leveraging the power of Shopify’s ecosystem and connecting every sales channel, we created a scalable and high-converting shopping journey. One that reflects the same pride and energy carried by the shirt itself.
The Solution:
- Migrated fully to Shopify with zero downtime
- Activated Shopify POS Pro across all physical locations
- Integrated real-time inventory sync between all touchpoints
- Streamlined gift card flow online and offline
- Developed a personalizer with the club’s new season fonts
- Optimized UX for conversion, speed, and story
- Rolled out an entirely organic campaign with record reach
The Results:
- Over €100,000 in revenue in the first 48 hours
- Home kit nearly sold out within days
- Inventory loss eliminated thanks to real-time sync
- Manual workflows fully removed
- Built for peak demand, including matchday spikes
- A platform that brings club and city together