Bluepitch and Willem II

Willem II moves its retail to Shopify ahead of the new home shirt

Clients

One commerce platform before the biggest shirt launch in years.

Willem II is about to release a home shirt without sponsor branding, and expects demand to match. The current webshop has no real-time view of stock in the stores, fulfilment is manual and there is no connected point of sale.

What we are building
Bluepitch moves Willem II to Shopify: the webshop, Shopify POS in every physical location, real-time inventory across all touchpoints, gift cards that work online and in store, and a shirt personaliser in the club’s new season fonts.

How it turned out
Read the full case: Willem II: Full Commerce. Full Revenue.

Want to know what this could look like for your club? Get in touch.