For KNVB, we created the complete Oranje ClubCard design system from A to Z. This covers the physical and digital card, landing pages, UI/UX, advertising creatives and online bannering. The program delivers priority EK/WK/away ticket access, 10% ticket discounts, 20% KNVB Shop savings, exclusive activities and a points system for €19.50 until June 2026.
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Client
KNVB
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Services
Engagement, Loyalty Programs
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Links
The Challenge:
- Design a premium ClubCard that stands out as exclusive Oranje memorabilia.
- Build intuitive UI/UX for onsoranje.nl landing pages explaining points, benefits and kids variants clearly.
- Develop cohesive advertising and bannering for ticketshop, social and shop integrations to drive €19.50 sign-ups amid ticket hype.
The Idea:
We built a unified visual language. It features bold orange layers, cap icons as the loyalty metaphor and modular components for seamless scaling across touchpoints. Landing page flows feel intuitive. They guide users from hero card visuals to a benefits carousel, points explainer and one-click CTA. Dynamic ad formats energize the campaign. These include social graphics, shop banners and ticketshop overlays that highlight priority access and savings.
The Solution:
- Card design: Physical/digital artwork with premium finishes, kids variants and scannable elements.
- Landing pages: Responsive UI/UX on onsoranje.nl with FAQ accordions, points simulator and buy flows.
- Advertising: Full suite ensures consistent branding from card unboxing to conversion including: social visuals, online banners, email templates and shop discount modules.
The Results:
- Launch-ready design system elevating ClubCard as must-have Oranje asset.
- Streamlined UX boosts fan understanding and conversions on onsoranje.nl.
- Cohesive campaigns amplify reach, positioning points system as key to finals tickets and perks.