For Catania FC, the brief was straightforward. We overhauled an outdated Flazio-based website and shop with poor conversion rates, plus a separate offline system, into a seamless modern platform aligned with the club’s resurgence ambitions. The new Catania Store leverages Shopify fully across online, stadium at Stadio Angelo Massimino, city centre Official Store (POS location via Vittorio Emanuele II 133), and airport outlets. This provides real-time stock insights over all multiple inventory locations.
-
Client
Catania FC
-
Services
Engagement, Revenue, Technology
-
Links
The Challenge:
- The legacy Flazio platform handled the online shop. It suffered low conversions and inflexibility for fans and staff.
- Offline retail ran on a disjointed separate system. This fragmented the experience across channels.
- Italian anti-money laundering regulations added unique compliance hurdles.
These amplified complexity, but proved surmountable and yielded valuable learnings for future projects.
The Idea:
Catania sought a unified “Rossazzurri family” digital home. It needed to be swift, intuitive, and stock-transparent. We migrated to a tailored Shopify theme with multi-location inventory visibility across online, stadium, city store, and airport. Real-time stock syncing prevents oversells and optimizes availability. We added proven Bluepitch features like player-focused merchandising, dynamic collections, and matchday-optimized UX for high-traffic surges at the Massimino.
The Solution:
- We completed full migration from Flazio and legacy offline setup to a high-performance custom Shopify theme.
- We deployed Shopify POS for synchronized retail across locations. The Official Catania FC store serves as a POS location in the city centre. Inventory tracks seamlessly to stadium booths and airport spots.
- We integrated real-time multi-location stock management. This ensures unified visibility online, at Stadio Angelo Massimino, city centre, and airport while staying AML-compliant.
We enabled player-, squad-, and kit-based merchandising with mobile-first navigation tuned for Serie C matchdays.
The Results:
- A single commerce backbone now powers merch and POS across multiple inventory locations. It delivers consistent, stock-aware experiences everywhere.
- Real-time inventory insights boost operational efficiency and fan satisfaction. This counters prior conversion and stock visibility woes.
The agile, compliant storefront is primed for kits, campaigns, and collabs like Erreà drops. - The future-ready platform unifies stock across online, stadium, city store, and airport. It turns every visit into a frictionless Rossazzurri experience.