When speed meets strategic execution, remarkable transformations happen. Western Sydney Wanderers FC faced a critical moment: their digital commerce platform wasn’t keeping pace with fan expectations, and the A-League season was fast approaching. They needed a partner who could deliver rapid transformation without compromising quality.
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Client
Western Sydney Wanderers
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Services
Revenue, Technology
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Links
The Challenge:
- Lengthy checkout times frustrating fans and impacting sales
- Disconnected systems between online and in-store operations
- Limited design flexibility restricting brand expression
- Complex inventory management across multiple channels
- Urgent timeline with A-League season approaching
The Idea:
We saw an opportunity to revolutionize WSW’s entire retail operation through a strategic platform migration. By leveraging Shopify’s robust ecosystem and our rapid deployment methodology, we could create a unified commerce experience that would transform fan engagement and drive revenue growth.
The Solution:
Western Sydney Wanderers’ new digital platform emerged as a benchmark for football retail excellence. Our approach delivered comprehensive transformation in just 13 days:
- Executed complete migration from BigCommerce to Shopify with zero downtime
- Implemented unified POS system connecting online and physical store operations
- Created custom design reflecting WSW’s passionate brand identity
- Developed streamlined checkout process optimized for match day rushes
- Integrated real-time inventory management across all sales channels
The Results:
- Reduced checkout times from 4 minutes to 30 seconds
- Generated $60,000+ in first-weekend sales (2x monthly average)
- Achieved average order value of $111.60
- Unified online and in-store operations
- Established scalable foundation for future growth