For UKSoccershop, we delivered the full redesign system in Figma, from wireframes to polished UI/UX. It powers the new uksoccershop.com, stocking every imaginable shirt from global clubs, leagues and national teams with laser focus on conversion, lightning-fast search and total site engagement.
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Client
UKSoccershop.com
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Services
Engagement, Revenue
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Links
The Challenge:
- Overhaul navigation for 1000s of shirts across continents, countries, leagues, clubs and nations without overwhelming users.
- Build advanced widgets for hierarchical search (e.g., Europe > Premier League > Arsenal) to slash bounce rates.
- Drive personalization, printing upsells and global cart completions in a high-traffic ecom environment.
The Idea:
We crafted a clean, modular Figma system prioritizing speed and delight. Advanced faceted search widgets let fans drill from continent to club in seconds. Hero carousels spotlight bestsellers and new drops. Sticky personalization CTAs and one-tap filters boost engagement on every page.
The Solution:
- Wireframes to high-fid prototypes: Hierarchical mega-menus, infinite scroll grids and predictive search.
- Custom widgets: Multi-select filters for league/club/national, size/printer previews and stock sync.
- Conversion layers: Dynamic upsell banners, cart abandonment modals and global checkout flows.
- Responsive across desktop/mobile for worldwide fans.
The Results:
- Frictionless discovery turns vast inventory into instant wishlists.
- Search-to-cart time halved; printing conversions up via seamless previews.
- Engagement soared with personalized recommendations and filter persistence.