Willem II already ran its CRM on Arenametrix. Rather than add another supplier for identity, Bluepitch owned the implementation and the fan-facing design and developed the existing login into a full single sign on with the Arenametrix team.
For Willem II, we transformed high-pressure, unstructured fan enquiries across phone, inboxes and counters into a central Zendesk environment with clear queues, SLAs and automation alongside Premium Plus.
For Royal Antwerp FC, we replaced scattered logins and siloed fan data with a unified Unidy Single Sign On layer powering one central identity across ticketing, webshop, app and membership.